Myntra's Hottest December ad is racy!
For the prudish me, this is a tough one to like. But I did.There are always lots of clothes / fashion ads; and there are always lots of 'great discounts' ads. I think this ad catches attention because...
View ArticleCCD's Sit-downs campaign spreading
CCD has a brand new idea - Sit down-ism. The idea of getting people to sit down and talk instead of creating a scene for everything, seems very appropriate for the times we are in. There is a reason...
View ArticleTanishq's discount promotion ad works
This Tanishq ad is not new, but is running again now with the re-introduction of the promotion.It is a simple idea, but scripted and execute well. The husband who suddenly showers the wife with gifts....
View ArticleMicrosoft's Windows 8 tries to stand out in Portugal
See this video of the demo offered by MS for customers in a retail store in Portugal for Windows 8. Its unique and different - for sure. It would have created definite interest and surprise at the...
View ArticleCoca Cola's 'Ha Main Crazy Hu' is just sweet
Summer is around the corner and we will soon see new campaigns from all the soft drink brands. The first to hit the road is the Coca-cola campaign - Ha Main Crazy Hu.I like it! It has a catchy tune,...
View ArticleAxis Bank sends a message with 'Badhti ka naam zindagi'
The goodie goodie stories depicted in all bank ads have become a tad boring. Its the same old message of partnership, and caring for customers - rarely ever meeting those promises. The only one with a...
View ArticlePepsi's'Oh Yes Abhi' hits the TV screens with a whimper
Its almost traditional for the two big fizz brands to clash around this time of the year. Right after Coke's 'Haan Main Crazy Hu' comes Pepsi's 'Oh Yes Abhi' with huge star power - Dhoni, Priyanka and...
View ArticleTitan Eye Plus retains its mass appeal with its new ad
It isn't easy to retain and leverage the essence of a well-estblished mother brand (Titan) in a new business venture (eye wear) if the customer segment you are speaking to is not exactly the same....
View ArticleMumbai police commits to protect India's girls
I first saw this on Facebook - and then actually went and searched for the others in the series. The idea of giving a message out - the same message - to the victims and the offenders works very well....
View ArticleFiat makes an encouraging move
Fiat for the past few years has been taking steps to resurrect itself. The new "make the move" ad wants consumers to make the move to a Fiat and highlights the moves Fiat itself has made to address...
View ArticleDomino's Pehli Kamayi Ki Party advertisement
I think the Pehli Kamayi Domino's Pizza mania ad is adorable. The pains one takes to get to that first pay big or small are well demonstrated. The first pay usually results in a party, some give it...
View ArticleVan Heusen campaign on LinkedIn
I was sending out a few messages on LinkedIn and the repetitive nature of the task I was doing left me with no choice but the notice this Van Heusen ad. At first it was - oh! Van Heusen is advertising...
View ArticleFlipkart gets it right. Again.
I have become a lesser fan of Flipkart when their quality of service started dropping as they expanded their offering. They epic-goofed up a large order of mine and the enormity of the stupidity still...
View ArticleTag Heuer Carrera ad - of Racing Cars, Champions and Some Time Keeping
You'll see race cars and racing heros, with images of the Tag Heuer Carrera watch (a chronograph, actually) interspersed in between the racing shots. The racing bits bring out the excitable 10 year old...
View ArticleApple's iPhone Ad a Lesson in Simplicity
This ad is an example to show that if there's one technology company that has got its product placement and branding spot on, and in coherence with product design, it must be Apple. Don't get me wrong...
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