Duroflex 50 years of blissful sleep ads
Duroflex mattress' 50 years of blissful sleep advertisement series on road dividers are simple and say the obvious, repeatedly, on one stretch of road to get equal attention from motorists and...
View ArticleTNT Belgium flashmob to sell drama on TV
This is one experience I would have never forgotten, and is worth visiting Belgium for! TNT made real their promise of 'drama' with an exciting few minutes on a quiet road in Belgium. Action, emotion,...
View ArticleCoke's new commercial brings the family back to the table
I don't know whether families in India will ever make Coke a part of their staple diet, but I liked the idea. Going back to the times when we were not distracted by all the gadgets and the news and the...
View ArticleAmway Attitude's new ads catch the eye
I have seen 3 ads in this series and they definitely caught my attention.The cosmetic segment is very crowded, and purchase is to a significant dependent on brand loyalty.e Brand loyalty comes from...
View Articlecafe coffee day #sitdown tv ad
Cafe Coffee Day (CCD) choosing to advertise on tv is in itself a remarkable event and to see that the ad is well done gives that much more motivation to write about it.CCD has always been about the...
View ArticleTommy Hilfiger's personalised-label
So how does a brand like Tommy Hilfiger make its 'best' customers feel special? Well they seem to have come up with an interesting idea.The top 20 customers (in India or Bangalore - not sure) have...
View ArticlePhoenix Market City sells the packages
Have you been following the Phoenix Market City hoardings. There is one just after OMR going into the ITPL road and ever since the launch of the mall they have done interesting things. From the Make...
View ArticleMyntra's Hottest December ad is racy!
For the prudish me, this is a tough one to like. But I did.There are always lots of clothes / fashion ads; and there are always lots of 'great discounts' ads. I think this ad catches attention because...
View ArticleCCD's Sit-downs campaign spreading
CCD has a brand new idea - Sit down-ism. The idea of getting people to sit down and talk instead of creating a scene for everything, seems very appropriate for the times we are in. There is a reason...
View ArticleTanishq's discount promotion ad works
This Tanishq ad is not new, but is running again now with the re-introduction of the promotion.It is a simple idea, but scripted and execute well. The husband who suddenly showers the wife with gifts....
View ArticleMicrosoft's Windows 8 tries to stand out in Portugal
See this video of the demo offered by MS for customers in a retail store in Portugal for Windows 8. Its unique and different - for sure. It would have created definite interest and surprise at the...
View ArticleCoca Cola's 'Ha Main Crazy Hu' is just sweet
Summer is around the corner and we will soon see new campaigns from all the soft drink brands. The first to hit the road is the Coca-cola campaign - Ha Main Crazy Hu.I like it! It has a catchy tune,...
View ArticleAxis Bank sends a message with 'Badhti ka naam zindagi'
The goodie goodie stories depicted in all bank ads have become a tad boring. Its the same old message of partnership, and caring for customers - rarely ever meeting those promises. The only one with a...
View ArticlePepsi's'Oh Yes Abhi' hits the TV screens with a whimper
Its almost traditional for the two big fizz brands to clash around this time of the year. Right after Coke's 'Haan Main Crazy Hu' comes Pepsi's 'Oh Yes Abhi' with huge star power - Dhoni, Priyanka and...
View ArticleTitan Eye Plus retains its mass appeal with its new ad
It isn't easy to retain and leverage the essence of a well-estblished mother brand (Titan) in a new business venture (eye wear) if the customer segment you are speaking to is not exactly the same....
View ArticleMumbai police commits to protect India's girls
I first saw this on Facebook - and then actually went and searched for the others in the series. The idea of giving a message out - the same message - to the victims and the offenders works very well....
View ArticleFiat makes an encouraging move
Fiat for the past few years has been taking steps to resurrect itself. The new "make the move" ad wants consumers to make the move to a Fiat and highlights the moves Fiat itself has made to address...
View ArticleDomino's Pehli Kamayi Ki Party advertisement
I think the Pehli Kamayi Domino's Pizza mania ad is adorable. The pains one takes to get to that first pay big or small are well demonstrated. The first pay usually results in a party, some give it...
View ArticleVan Heusen campaign on LinkedIn
I was sending out a few messages on LinkedIn and the repetitive nature of the task I was doing left me with no choice but the notice this Van Heusen ad. At first it was - oh! Van Heusen is advertising...
View ArticleFlipkart gets it right. Again.
I have become a lesser fan of Flipkart when their quality of service started dropping as they expanded their offering. They epic-goofed up a large order of mine and the enormity of the stupidity still...
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