CCD has a brand new idea - Sit down-ism. The idea of getting people to sit down and talk instead of creating a scene for everything, seems very appropriate for the times we are in. There is a reason everyday for us to get up and shout out against something or the other - whether its crime, politics, or anything else.
I think this is a very nice, extendible idea. The way its been produced is also well done - capturing diversity and saying it well. Now its upto CCD to see how they will actually viral this in their coffee shops as well. Exciting idea from a marketing perspective!