This Tanishq ad is not new, but is running again now with the re-introduction of the promotion.
It is a simple idea, but scripted and execute well. The husband who suddenly showers the wife with gifts. The wife who wonders why. And the answer lies in the 20% discount promotion. Nothing new, but works.
What might have added some charm would have been a little bit more focus on the pieces shown. I know there is some attempt at making them look good - but honestly, they didn't impress me. For a jewellery brand of the calibre of Tanishq, would have been really nice if we saw gorgeous jewellery as well. Would have made us rush to the store a little faster I think!