Have you been following the Phoenix Market City hoardings. There is one just after OMR going into the ITPL road and ever since the launch of the mall they have done interesting things. From the Make Bangalore beautiful ad which focussed on the fashion brands at the mall; to the choices in food at the mall ad; to the most recent one on the stores that focus on home improvement. Interesting idea to categorize the different types of stores and present the idea of 'we have everything you need'. This is an approach that will make the brands happy for sure; and can be sustained easily over a period of time. Tell us what you think?
↧