Summer is around the corner and we will soon see new campaigns from all the soft drink brands. The first to hit the road is the Coca-cola campaign - Ha Main Crazy Hu.
I like it! It has a catchy tune, and the idea of being crazy to make others happy is nice and sweet. Like the recent Coffee Day ad, it seems to set aside the current environment in the world of negativity and unhappiness and encourages us to make changes in what we do everyday. I think it will resonate with the audiences.
But in the current noise of commercials, will it stand out and make a significant impact? Maybe not. Its just 'nice', not great.