The goodie goodie stories depicted in all bank ads have become a tad boring. Its the same old message of partnership, and caring for customers - rarely ever meeting those promises. The only one with a difference was the SBI repositioning, because of the element of humour.
This one stands out because it weaves an interesting story that lives up to the tagline. In most cases, the taglines don't mean anything. It is not a revolutionary idea - of one thing leading to another - in this case fuelling growth. But it is presented nicely in a memorable way!