I first saw this on Facebook - and then actually went and searched for the others in the series. The idea of giving a message out - the same message - to the victims and the offenders works very well. The timing is correct given the current public opinion oncrime against women. The series covers a range of messages - availability of women police officers, the fact that the offender could be anyone (even people known to you), the reassurance that influence will not work - each of these ads have a solid, well- articulated message.
I love this series - just that its not seen enough. Perhaps they are playing it only on Mumbai specific channels? Need to get this around! And every part of the country needs to have this same mesage out.