This is one experience I would have never forgotten, and is worth visiting Belgium for! TNT made real their promise of 'drama' with an exciting few minutes on a quiet road in Belgium. Action, emotion, comedy - everything packages into the most brilliant fwe minutes ever!
I am not sure how much this would have cost. But it seems worth way more than any mainline / traditional advertising. Meets every requirement of a good campaign I think - clear message, strong idea, superb execution, brilliant experience for the viewer.
I would definitely want TNT in my living room after this.